FIND, Inc. District 3 Public Relations

District 3 is a non-profit organization that provides students with resources regarding Filipino/Filipino American culture while creating a unified community of exchange & cooperation between students in NYC, NJ, & Long Island universities. In the 2020-2021 year, I served as the district’s Public Relations Officer.

During my term, I managed the D3 Instagram by designing promotional graphics, editing videos, creating PR plans, writing copy, & executing marketing campaigns. I also sent monthly emails to each club to inform of the district’s events and networking programs. Furthermore, I attended multiple club events daily & collaborated with students across universities to host events, allowing me to foster a community of over 2000 students across 26 organizations within the district.

TL;DR

PROJECT SUMMARY:
Instagram management, email marketing, strategy building, content creation, and community engagement of District 3

DELIVERABLES:
Short promotional videos
Event graphics
Campaign copy
Monthly newsletters

MY CONTRIBUTION:
Illustrations & designs
Video editing
Marketing strategy
Event planning
Email designing
Instagram management
Community engagement
Content calendar
Copywriting

movie night instagram stories

During quarantine, D3 was in the works of adapting to an online platform while still maintaining the same momentum & engagement received in person. The organization created an official Discord server, where movie nights were hosted. In order to increase event attendance & awareness, I created movie night graphics for our executive board & district members to share on their Instagram stories. After scanning a physical movie ticket, I created a design that helped boost our attendance x3.

Equipment Used
Editing software: Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro

february general body meeting 2020

Prior to being elected into District 3 Executive Board, I shadowed the previous board. Shadows were encouraged to create graphics for upcoming district events, so I created a promotional video for the Date Auction event in February 2020.

Equipment Used
Editing software: Adobe Premiere Pro

philippine independence day

Annually, District 3 attends the Philippine Independence Parade in New York City, but due to COVID-19, the parade was cancelled. To continue the celebration virtually, I created a graphic for the Instagram.

Equipment Used
Editing software: Adobe Illustrator

d3 executive board reveal 2020-2021

Each year, District 3 elects a new executive board. To announce the new leaders of the district, I collaborated with the secretary to create reveal graphics while following the trending Vogue magazine covers.

Equipment Used
Editing Software: Adobe Photoshop, Canva

leadership summit 2020

District 3 hosts a day of workshops for executive board members of over 26 organizations to learn more about Filipinx identity & leadership. In 2020, the theme was “Isang Bagsak,” meaning one down. To promote the event & its workshops, I created the following graphics utilizing fall colors (showcasing 3 samples) to announce our guest speaker & the workshop hosts.

Equipment Used
Editing software: Adobe Illustrator, Adobe Photoshop

subtle d3 dating 2021

In the month of February, District 3 hosts a general body meeting to celebrate Filipinx artists & Valentine’s Day. To boost attendance & community engagement, we host a date auction for the members similar to “Subtle Asian Dating,” a Facebook group meant to help individuals find matchable partners. With many successful love stories & friendships in District 3 due to this campaign, the campaign returns every year to help build connections & promote our February meeting. The following are samples of graphics I have made for the Subtle D3 Dating campaign.

Equipment Used
Editing software: Adobe Illustrator, Adobe Photoshop

instagram takeovers

District 3 executive board hosts a special on the Instagram story twice a year, one in the fall to promote Leadership Summit & one in the spring to promote D3 Elections. For my takeovers, I would be in charge of posting and sharing on the official Instagram. The following are recordings of my takeovers in order to introduce myself as a leader to our members while also offering advice on those interested in becoming the future of the district.

Equipment Used
Editing software: Adobe Premiere Pro, Instagram featuresdobe Illustrator, Adobe Photoshop

district 3 monthly newsletters